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News From Us

Our latest news and views about business purpose.

Many Canadian Companies Struggle to Communicate Purpose

Should Recruiters Be Worried if Their People Lack a Bigger Purpose?

7 Story Types that Make Purpose Inspiring & Real For Your People

The Push for Corporate Purpose is Coming From All Sides

Do Companies Know How Gen Z Thinks About Purpose?

5 Things You Need to Know To Create a Great Purpose Statement

Announcing the Launch of The Business Purpose Project

Are You Telling Nice or Powerful Purpose Stories?

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