The Business Purpose Project.
Purpose is redefining business and our role is to help you respond
Why we exist
Our purpose is to empower people and organisations to maximise their impact and create a world of shared prosperity.
It’s about challenging established mindsets and being smarter in the ways we work together, treat each other and our planet.
This is the future, are you on board?
Why purpose?
Studies show that purpose-driven organisations generate superior performance.
Purpose is the foundation of strong work cultures, exceptional customer value and financial results – however there’s little practical guidance on how to craft purpose statements and put them into action.
We’re here to fix that – bringing the experience, know-how and tools that you need for your purpose journey.


Transformation
Purpose is the perfect means of improving workforce wellbeing, productivity, performance and competitive advantage.
We bring the right methods, tools and guidance to help you transform the performance and impact of your organisation.
Mindset >>
Are your executives and leaders on the same page and see the connection between purpose and high performance?
Review >>
Where are you on your journey? Have you reviewed your purpose statement? What's working and what's not? Where are the gaps?
Plan >>
How do you move from good intent to action? What structures and practical actions must you take?
Implement >>
It's a process, so how do you get there with minimal detours and wrong turns? What milestones and measures are needed?
Solutions
To help you avoid wrong turns and detours, you’ll benefit from our experience and services.
Transformation & Review
Assessing where you are now, where you want to go and the key steps in getting there.
Transformation & Review
Assessing where you are now, where you want to go and the key steps in getting there.
MoreAlignment & Culture
Engaging your people in curated conversations and uncovering your purpose stories.
Alignment & Culture
Engaging your people in curated conversations and uncovering your purpose stories.
MoreStakeholders
Building buy-in and trust with the important stakeholders to your organisation using a purpose lens.
Stakeholders
Building buy-in and trust with the important stakeholders to your organisation using a purpose lens.
MoreGetting an Edge
Purpose as a springboard for innovations that put daylight between you and the pack.
Getting an Edge
Purpose as a springboard for innovations that put daylight between you and the pack.
MoreThought Leadership
Convert big ideas into powerful work with experts who are leaders in their fields.
Thought Leadership
Convert big ideas into powerful work with experts who are leaders in their fields.
MoreProgram Content
Build capability with materials adapted to the needs of your people and program formats.
Program Content
Build capability with materials adapted to the needs of your people and program formats.
More
Phil’s main presentations are on his speaker website:
- Improving motivation & wellbeing
- Aligning people, projects & teams
- Transforming leaders & organisations

Meet the team



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Our Blog
Read our latest insights and thoughts on putting purpose into practice. You can also view the entire blog list.